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Nhà Cung Cấp: grantham book services
Nhà Xuất Bản:
Số Trang: 288
Năm Xuất Bản: 2017
Thư viện Tủ Sách trực tuyến, tải sách pdf miễn phí xin trân trọng giới thiệu đến quý độc giả cuốn sách influencers and revolutionaries: how innovative trailblazers, trends and catalysts are transforming business (kogan page inspire). Cuốn sách được sáng tác bởi , thuộc lĩnh vực foreign books.

influencers and revolutionaries: how innovative trailblazers, trends and catalysts are transforming business (kogan page inspire) đã được phát hành bởi Nhà Xuất Bản Kogan Page vào năm 2017.

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Giới Thiệu Sách

Thông Tin Chi Tiết
Tên Nhà Cung Cấpgrantham book services
Tác giảsean pillot de chenecey
NXBKogan Page
Năm XB2017
Ngôn NgữSách Nước Ngoài
Trọng lượng (gr)400
Kích Thước Bao Bì21.5 x 14 x 2 cm
Số trang288

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Tóm Tắt influencers and revolutionaries: how innovative trailblazers, trends and catalysts are transforming business (kogan page inspire)

Influencers And Revolutionaries: How Innovative Trailblazers, Trends And Catalysts Are Transforming Business (Kogan Page Inspire)

The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow.

People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required.

Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy. Featuring a new innovation manifesto, this book is a guidebook covering important topics including:

- Trend research, forecasting and scenario planning

- Classic innovation theory vs current leading-edge thinking

- New consumption patterns and fragmented niches of growth

- Dynamic cross-category innovation from legacy brands and start-ups

- Challenging convention via catalytic leadership and next-generation practises

- How agile organizations leverage cultural and social trends to anticipate change

- Utilizing business innovation to tackle social, cultural and environmental problems

Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.

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