Tác Giả chris anderson

The Long Tail

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone

The Long Tail is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.

However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.

The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

TED Talks (International): The Official TED Guide to Public Speaking

New York Times Bestseller 

"Catnip for all the TED fans out there." --Publishers Weekly

"The most insightful book ever written on public speaking . . . a must-read." --Adam Grant, Wharton professor and New York Times best-selling author of Give and Take and Originals

Since taking over TED in 2001, Chris Anderson has shown how carefully crafted talks can be the key to unlocking empathy, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview; it can be more powerful than anything in written form.

This "invaluable guide" (Publishers Weekly) explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula, but there are tools that can empower any speaker.

Chris Anderson has worked with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Salman Khan, Monica Lewinsky and more -- everything from how to craft your talk's content to how you can be most effective on stage. This is a must-read for anyone who is ready to create impact with their ideas.

Hùng Biện Kiểu Ted 1 - Ted Talks

Không có một phương pháp duy nhất nào để hùng biện giỏi. Bởi thế giới tri thức quá rộng lớn và các diễn giả, khán giả thì rất đa dạng. Bất kỳ nổ lực nào nhằm áp dụng một công thức duy nhất cũng thường phản tác dụng. Người nghe sẽ nhận ra điều này và cảm thấy mình đang bị thao túng.

Do vậy, bạn không nên coi những lời khuyên trình bày trong cuốn sách này như những quy tắc duy nhất để hùng biện hiệu quả. Thay vào đó, hãy nghĩ rằng những lời khuyên này sẽ đem đến cho bạn một bộ công cụ được thiết kế để thúc đẩy sự đa dạng. Bạn chỉ nên áp dụng những lời khuyên có thể có hiệu quả trong trường hợp của bạn và với cơ hội diễn thuyết mà bạn đang có. Thực tế, công việc duy nhất của bạn khi hùng biện là chia sẻ điều gì đó thực sự giá trị và trình bày nó theo cách riêng, độc đáo của bạn.