Tác Giả beth comstock

From one of today’s foremost innovation leaders, an inspiring and practical guide to mastering change in the face of relentless uncertainty.

You may think the world is racing ahead too fast, but it will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE.  But confronting the relentless pace of change is hard.  Employees get downsized; companies find themselves disrupted as challengers steal away customers.  To thrive in today’s world, every one of us has to become ready for change.     

In Imagine It Forward, Comstock shares lessons from a thirty year career as the change-maker in chief, on spotting trends and driving innovation. In a candid and deeply personal narrative, Beth describes her successes and failures from the front lines of business, across industries ranging from media to health, energy to manufacturing, finance to the Industrial Internet. As the woman who spearheaded Ecomagination, and GE’s famed FastWorks methodology, she helped to turn a process-heavy, risk-averse culture, to one that increasingly embraced transparency, adaptability, iteration, and discovery.  She shows how each one of us can  -- in fact, must -- become a “change maker”—an instigator of change –by giving ourselves permission to imagine a better way.

For Comstock, the concept of being “change ready” calls for the courage to defy convention, the resilience to overcome doubts, and the savvy to know when to go around corporate gatekeepers to reinvent what is possible. It means being willing to move forward without having all the answers, while recognizing that inevitably there will be tension and conflict.  It requires an uncompromising faith in experimentation, and a belief that disruption is something you engage, not simply respond to. 

Among the practical takeaways Comstock offers in Imagine It Forward:

·The power of discovery. Discovery is the process of bringing the outside into your organization.  It is about infusing yourself and your team with a spirit of inquiry and curiosity, turning the world into a classroom. 

·Find a “Spark.’ Bring in provocateurs to challenge established ways of thinking; they can be a powerful catalyst for change. 

·Story Craft. Strategy is a story well told. To innovate successfully, you have to craft a new narrative about what the organization stands for in order to change how people think and act.   

“Ideas are rarely the problem,” writes Comstock.  “What holds all of us back, really—is fear. It’s the attachment to the old, to ‘What We Know.’”

Confronting today’s accelerating change requires an extraordinary degree of problem-solving, collaboration, and forward-thinking leadership to unlock everyone’s potential. 

Imagine It Forward masterfully points the way.

"Tưởng tượng để đón đầu" là một tựa sách mới mẻ, truyền cảm hứng và mang màu sắc cá nhân về cách đối mặt và vượt qua những đòi hỏi phải thay đổi mà ta đối mặt hằng ngày. 

Tác giả Beth Comstock là một trong những nữ doanh nhân thành công nhất, giữ vị trí Phó Chủ tịch tại GE và là người góp công lớn trong việc đưa tập đoàn GE đã 125 tuổi tiến đến tương lai số nhiều đổi mới và đầy hứng khởi. 

Cuốn sách là tập hợp những câu chuyện và bài học mà tác giả đả đúc rút được trong hành trình đó; bà thử thách những doanh nghiệp lớn ngừng tìm kiếm sự hoàn hảo mà thay vào đó tìm kiếm những xu hướng đang lên, mạnh dạn chấp nhận nguy cơ, và thường xuyên thử nghiệm những ý tưởng táo bạo. Bà biết việc thay đổi tư duy và văn hoá của một doanh nghiệp không hề dễ dàng và cũng chẳng hề có đường tắt, nhưng mỗi người đều có thể trở thành người “tạo nên thay đổi” bằng cách để trí tưởng tượng dẫn lối. 

Cuốn sách được Fast Company and Wired UK vinh danh là sách kinh doanh hay nhất năm 2018

In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.