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Who Is Pele?

His parents may have named him Edson Arantes do Nascimento, but to the rest of the world, he is known as Pele. The now-retired professional soccer forward stunned Brazil when he began playing for the Santos soccer club at age fifteen. He then went on to captivate the world when he joined his country's national soccer team and helped them win three World Cup championships. Although he's hailed as a national hero for his accomplishments in soccer, Pele has been an influential person both on and off the pitch. His work with organisations like UNICEF has helped improve conditions for children around the world. Young readers can learn more about the man who connected soccer with the phrase "The Beautiful Game."

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired.