Tác Giả adam alter

Irresistible: The Rise of Behavioral Addiction and How to Fight It

A Must-Read for Our Time

"One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." —Adam Grant, *New York Times* bestselling author of *Originals* and *Give and Take*

**Welcome to the age of behavioral addiction.** We're living in a world where half the American population struggles with at least one addictive behavior. We're consumed by our emails, constantly refreshing Instagram and Facebook, binge-watching TV shows, and working longer hours than ever before. We spend an average of three hours daily glued to our smartphones, with many choosing a broken bone over a broken phone. Even children are losing the ability to interact with real people due to excessive screen time.

The Science of Addiction

In this groundbreaking book, Adam Alter, a professor of psychology and marketing at NYU, dives deep into the world of behavioral addiction, unveiling the reasons behind the irresistible allure of so many modern products. This isn't simply a natural consequence of technological advancement. Companies meticulously design their products, tweaking them over time to become almost impossible to resist.

Understanding the Power of Design

By reverse engineering the mechanisms of behavioral addiction, Alter provides a comprehensive understanding of how these products can be harnessed for good. He explores how we can leverage their power to improve communication, manage finances, and establish healthy boundaries between work and leisure. More importantly, he provides practical strategies for mitigating their potentially damaging effects on our well-being and the health and happiness of our children.

A Compelling Call to Action

*Irresistible* is more than just a thought-provoking analysis of our digital age. It's a call to action, urging us to regain control of our lives. Alter equips readers with the knowledge and tools to navigate the complexities of behavioral addiction, empowering them to make conscious choices and lead healthier, more fulfilling lives.

**If you're concerned about the impact of technology on your life or the lives of your loved ones, *Irresistible* is a must-read.** It's an essential guide for navigating the modern world and reclaiming our ability to focus, connect, and thrive.