Nhà Xuất Bản Penguin Books

The Boy Next Door

The new novel by Carnegie Medal nominated author Jenny Ireland. Perfect for fans of Emily Henry and Jennifer Niven.

Now she wasn’t Molly Cassidy, St Anne’s pain-in-the-hole princess. She was nine-year-old Molly who was my best friend in the whole world. Nobody had put her in the recovery position. All these people and they’d just left her like that . . . I held her hand until the ambulance came.

Finbar and Molly live next door to each other. When they were children, they spent hours and hours together. They were best friends. Until they weren't.

Now 18, Fin and Molly move in very different circles. Molly is popular, pretty, dating the most handsome boy in the whole school. Fin has one friend and he's pretty sure he hates his dad and his little sister.

At a party one night, though, they're pulled together in a way neither of them expects and then follows a year that will see them experiencing life-changing challenges, friendships, love and everything in between.

The Last Devil To Die

Shocking news reaches the Thursday Murder Club.

An old friend in the antiques business has been killed, and a dangerous package he was protecting has gone missing.

As the gang springs into action they encounter art forgers, online fraudsters and drug dealers, as well as heartache close to home.

With the body count rising, the package still missing and trouble firmly on their tail, has their luck finally run out? And who will be the last devil to die?

Zig Ziglar'S Secrets Of Closing The Sale

Learn the secrets of persuasion and successful salesmanship from bestselling author Zig Ziglar in this inspirational book.

Doctors, housewives, ministers, parents, teachers...everyone has to "sell" their ideas and themselves to be successful. This guide by America’s 1 professional in the art of persuasion focuses on the most essential part of the sale—how to make them say "Yes, I will!"

Zig Ziglar lets you in on the secrets of his own sure-fire, tested methods:

+ Over 100 successful closings for every kind of persuasion

+ Over 700 questions that will open your eyes to new possibilities you may have overlooked

+ How to paint word pictures and use your imagination to get results

+ Professional tips from America's 100 most successful salespeople

Do what millions of Americans have already done—open this book and start learning from Zig Ziglar's Secrets of Closing the Sale!

The Bullet Journal Method

New York Times bestseller!

There’s a reason this system for time management, goal setting, and intentional living has been adopted by millions around the globe: it works. Not only will you get more done, but you’ll get the right things done. All you need is a pen, paper, and five spare minutes a day.

In The Bullet Journal Method, Ryder Carroll, the system’s founder, provides an essential guide to avoiding all-too-common beginner mistakes and building a core discipline from which you can personalize your practice. You’ll not only learn to organize your tasks, but to focus your time and energy in pursuit of what's truly meaningful to you by following three simple steps:

* Track the past. Create a clear and comprehensive record of your thoughts.

What The Ceo Wants You To Know, Expanded And Updated

Have you ever noticed that the best CEOs seem to have a special kind of street smarts? They sense where the opportunities in their industries are and how to take advantage of them. And their companies make money consistently, year after year. The best CEOs have a knack for simplifying the most complex business practices down to the fundamentals--the same fundamentals of the family shoe shop. Originally published in 2001, What the CEO Wants You to Know explains in clear, simple language how to do what great CEOs do instinctively and persistently: Understanding the basic building blocks of a business and using them to figure out how your company operates as a total business Decide what to do when, despite the clutter of day-to-day to-do lists and the complexity of the real world What the CEO Wants You to Know takes the mystery out of business and offers a clear road map of organizational success.

Lives Of The Stoics

Instant New York Times Advice & Business Bestseller, USA TodayBestseller, and Wall Street Journal 1 Bestseller!

A New York Times Noteworthy Pick and a "stellar work" by Publishers Weekly

From the bestselling authors of The Daily Stoic comes an inspiring guide to the lives of the Stoics, and what the ancients can teach us about happiness, success, resilience and virtue.

Nearly 2,300 years after a ruined merchant named Zeno first established a school on the Stoa Poikile of Athens, Stoicism has found a new audience among those who seek greatness, from athletes to politicians and everyone in between. It's no wonder; the philosophy and its embrace of self-mastery, virtue, and indifference to that which we cannot control is as urgent today as it was in the chaos of the Roman Empire.

In Lives of the Stoics, Holiday and Hanselman present the fascinating lives of the men and women who strove to live by the timeless Stoic virtues of Courage. Justice. Temperance. Wisdom. Organized in digestible, mini-biographies of all the well-known--and not so well-known--Stoics, this book vividly brings home what Stoicism was like for the people who loved it and lived it, dusting off powerful lessons to be learned from their struggles and successes.

More than a mere history book, every example in these pages, from Epictetus to Marcus Aurelius--slaves to emperors--is designed to help the reader apply philosophy in their own lives. Holiday and Hanselman unveil the core values and ideas that unite figures from Seneca to Cato to Cicero across the centuries. Among them are the idea that self-rule is the greatest empire, that character is fate; how Stoics benefit from preparing not only for success, but failure; and learn to love, not merely accept, the hand they are dealt in life. A treasure of valuable insights and stories, this book can be visited again and again by any reader in search of inspiration from the past.

Unreasonable Hospitality

The must-read New York Times bestseller that's redefining hospitality and inspiring readers in every industry.

- Featured in FX's The Bear and Showtime's Billions

- JP Morgan NextList Pick

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.

How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner.

Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.

Flying Blind

NEW YORK TIMES BESTSELLER

A suspenseful behind-the-scenes look at the dysfunction that contributed to one of the worst tragedies in modern aviation: the 2018 and 2019 crashes of the Boeing 737 MAX.

An "authoritative, gripping and finely detailed narrative that charts the decline of one of the great American companies" (New York Times Book Review), from the award-winning reporter for Bloomberg.

Boeing is a century-old titan of industry. It played a major role in the early days of commercial flight, World War II bombing missions, and moon landings. The planemaker remains a cornerstone of the U.S. economy, as well as a linchpin in the awesome routine of modern air travel. But in 2018 and 2019, two crashes of the Boeing 737 MAX 8 killed 346 people. The crashes exposed a shocking pattern of malfeasance, leading to the biggest crisis in the company’s history—and one of the costliest corporate scandals ever.

How did things go so horribly wrong at Boeing?

Flying Blind is the definitive exposé of the disasters that transfixed the world. Drawing from exclusive interviews with current and former employees of Boeing and the FAA; industry executives and analysts; and family members of the victims, it reveals how a broken corporate culture paved the way for catastrophe. It shows how in the race to beat the competition and reward top executives, Boeing skimped on testing, pressured employees to meet unrealistic deadlines, and convinced regulators to put planes into service without properly equipping them or their pilots for flight. It examines how the company, once a treasured American innovator, became obsessed with the bottom line, putting shareholders over customers, employees, and communities.

By Bloomberg investigative journalist Peter Robison, who covered Boeing as a beat reporter during the company’s fateful merger with McDonnell Douglas in the late ‘90s, this is the story of a business gone wildly off course. At once riveting and disturbing, it shows how an iconic company fell prey to a win-at-all-costs mentality, threatening an industry and endangering countless lives.

The Everything Token

A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies.

Kominers and Kaczynski have created a framework that explains what NFTs are, why they’re valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands.

Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business.

All In

The bestselling author of Profit First shows you how to build unstoppable teams where everyone wins.

ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.

As the flagship of the Entrepreneurship Simplified series, ALL IN is complemented by Michalowicz's other essential titles, each tackling a different core aspect of entrepreneurship:

+ The Pumpkin Plan: A blueprint for focusing on your best clients to achieve lasting success.

+ Clockwork: A guide to creating systems that allow your business to run without relying on you.

+ Profit First: A revolutionary financial system that prioritizes profitability from the start.

+ Fix This Next: A method for diagnosing and addressing your business's most pressing problems.

+ Get Different: Bold, creative marketing strategies that make you stand out in a crowded marketplace.

Together, these books equip entrepreneurs with the tools they need to simplify challenges and drive growth, with ALL IN leading the way in building a team that can take your business to the next level.

Fifty Inventions That Shaped The Modern Economy

NAMED A BEST BOOK OF 2017 by BLOOMBERG BUSINESSWEEK, THE FINANCIAL TIMES, AND AMAZON

Look out for Tim's next book, The Data Detective.

A lively history seen through the fifty inventions that shaped it most profoundly, by the bestselling author of The Undercover Economist and Messy.

Fifty Inventions That Shaped the Modern Economy paints an epic picture of change in an intimate way by telling the stories of the tools, people, and ideas that had far-reaching consequences for all of us. From the plough to artificial intelligence, from Gillette’s disposable razor to IKEA’s Billy bookcase, bestselling author and Financial Times columnist Tim Harford recounts each invention’s own curious, surprising, and memorable story.

Invention by invention, Harford reflects on how we got here and where we might go next. He lays bare often unexpected connections: how the bar code undermined family corner stores, and why the gramophone widened inequality. In the process, he introduces characters who developed some of these inventions, profited from them, and were ruined by them, as he traces the principles that helped explain their transformative effects. The result is a wise and witty book of history, economics, and biography.

How To Listen When Markets Speak

A New York Times bestselling author and leading expert on market risk argues that seismic shifts in the global economy will trigger a multi-trillion-dollar migration of wealth, outlining new rules of investing for the forward-thinking.

From Wall Street to the White House, the fantasy of an eventual “return to normal” is still alive and well, nurtured by dangerously outdated theories. But the economic world as we know it—and the rules that govern it—are over. In the coming decade, we’ll witness sustained inflation, a series of sovereign and corporate debt crises, and a thundering of capital out of financial assets into hard assets.

Few are prepared.

Give And Take

A groundbreaking look at why our interactions with others hold the key to success, from the bestselling author of Originals

For generations, we have focused on the individual drivers of success: passion, hard work, talent, and luck. But in today’s dramatically reconfigured world, success is increasingly dependent on how we interact with others. In Give and Take, Adam Grant, an award-winning researcher and Wharton’s highest-rated professor, examines the surprising forces that shape why some people rise to the top of the success ladder while others sink to the bottom. Praised by social scientists, business theorists, and corporate leaders, Give and Take opens up an approach to work, interactions, and productivity that is nothing short of revolutionary.

The Getting Things Done Workbook

An accessible, practical, step-by-step how-to guide that supplements Getting Things Done by providing the details, the how-to's, and the practices to apply GTD more fully and easily in daily life

The incredible popularity of Getting Things Done revealed people's need to take control of their own productivity with a system that reduces the stress of staying on top of it all. Around the world hundreds of certified trainers and coaches are engaged full time in teaching the process, supported by a grassroots movement of Meetup groups, LinkedIn groups, Facebook groups, podcasts, blogs and dozens of apps based on it. While Getting Things Done remains the definitive way to gain perspective over work and create the mental space for creativity and mindfulness, The Getting Things Done Workbook enhances the original by providing an accessible guide to the GTD methodology in workbook form.

The workbook divides the process into small, manageable segments to allow for easier learning and doing. Each chapter identifies a challenge the reader may be facing--such as being overwhelmed by too many to-do lists, a messy desk, or email overload--and explains the GTD concept to address. The lessons can be learned and implemented in almost any order, and whichever is adopted will provide immediate benefits. This handy instructional manual will give both seasoned GTD users and newcomers alike clear action steps to take to reach a place of sustained efficiency.

I Survived Capitalism And All I Got Was This Lousy T-Shirt

NEW YORK TIMES BESTSELLER

A big-hearted, no-bullshit memoir from the TikTok superstar about her journey from living paycheck to paycheck to creating a multi-million-dollar business that offers a compassionate alternative to capitalism • Includes no-nonsense life and money advice, from negotiating pay and building credit to putting home ownership within reach

"Madeline's life is unique yet wildly relatable...Readers will be thoroughly engaged, as every hardship comes with a lesson that Madeline skillfully shares with us. A thought-provoking, mind-tingling reading experience."—Mercury Stardust, the Trans Handy Ma’am and author of Safe and Sound

Imagine a job where you work four days a week and earn as much as the CEO. You also get full benefits, a gym membership, free lunch, and unlimited time off, no questions asked. Hard-won profits don’t just end up in the CEO’s pocket—they’re distributed equally among all employees. The company even buys you your very own car. It sounds too good to be true, but this is the reality at Tunnel Vision, the clothing company that Madeline Pendleton built from the ground up.

Like so many Americans, Madeline used to struggle to make ends meet. Raised by a punk dad and a goth mom in Fresno, California, she spent her teens intermittently homeless, relying on the kindness and spare couches of the local punk community to get by. By her twenties, she was drowning in student loans and credit card debt, working long hours and sick of her bosses treating her as disposable. Then her boyfriend, struggling with financial stress, died by suicide. Capitalism was literally killing her loved ones—she knew there must be a better way.

Madeline decided to study the rules of capitalism, the game everyone is forced to play. She used what she learned to build a new kind of business, one rooted in an ethos of community care.

Millennials and Gen Zers like Madeline are facing an unprecedented financial reality: Stagnant wages, skyrocketing housing costs, a student debt crisis. I Survived Capitalism is essential reading for anyone searching for hope and stability in an unjust world.

Where's Boo?

Carve out family time for this Halloween read -- a guessing game in board book form!

Very young readers will love searching for Boo the black cat among familiar Halloween characters and objects—and finding something unexpected instead. Each page offers a hint of Boo, but it isn't until the last page that readers will find him. And when they do, they'll want to start all over and do it again!

With an updated cover, this board book is a spooktacular treat for the fall season!

When Mckinsey Comes To Town

NEW YORK TIMES BESTSELLER • A NEW YORK TIMES NOTABLE BOOK OF THE YEAR • ONE OF THE WASHINGTON POST's 50 NOTABLE WORKS OF NONFICTION

An explosive, deeply reported exposé of McKinsey & Company, the international consulting firm that advises corporations and governments, that highlights the often drastic impact of its work on employees and citizens around the world

McKinsey & Company is the most prestigious consulting company in the world, earning billions of dollars in fees from major corporations and governments who turn to it to maximize their profits and enhance efficiency. In When McKinsey Comes to Town, two prizewinning investigative journalists have written a portrait of the company sharply at odds with its public image. Often McKinsey's advice boils down to major cost-cutting, including layoffs and maintenance reductions, to drive up short-term profits, thereby boosting a company's stock price and the wealth of its executives who hire it, at the expense of workers and safety measures. McKinsey collects millions of dollars advising government agencies that also regulate McKinsey's corporate clients.

Shielded by NDAs, McKinsey has escaped public scrutiny despite its role in advising tobacco and vaping companies, purveyors of opioids, repressive governments, and oil companies. McKinsey helped insurance companies' boost their profits by making it incredibly difficult for accident victims to get payments; worked its U.S. government contacts to let Wall Street firms evade scrutiny. And much more. When McKinsey Comes to Town is a landmark work of investigative reporting that amounts to a devastating portrait of a firm whose work has often made the world more unequal, more corrupt, and more dangerous.

Mine!

“Mine” is one of the first words babies learn, and by the time we grow up, the idea of ownership seems natural, whether we are buying a cup of coffee or a house. But who controls the space behind your airplane seat: you, reclining, or the squished laptop user behind you? Why is plagiarism wrong, but it’s okay to knock off a recipe or a dress design? And after a snowstorm, why does a chair in the street hold your parking space in Chicago, while in New York you lose both the space and the chair?

In Mine!, Michael Heller and James Salzman, two of the world’s leading authorities on ownership, explain these puzzles and many more. Remarkably, they reveal, there are just six simple rules that everyone uses to claim everything. Owners choose the rule that steers us to do what they want. But we can pick differently. This is true not just for airplane seats, but also for battles over digital privacy, climate change, and wealth inequality. Mine! draws on mind-bending, often infuriating, and always fascinating accounts from business, history, courtrooms, and everyday life to reveal how the rules of ownership control our lives and shape our world.

The Minimalist Entrepreneur

“Pay attention.”—Jason FriedA revolutionary roadmap for building startups that go the distance Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere. Packed with hard-won, battle-tested lessons from Lavingia’s own journey of building Gumroad, a platform for creators to sell their work, The Minimalist Entrepreneur teaches founders how start then learn build a community, then solve a problem for them charge for something even before you’ve built anything avoid running out of money and, more importantly, energy run a tight * amid the rise of the gig economy and remote work own a business without it owning you back.

The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. This is essential knowledge for every founder aspiring to build a business worth building. "Sahil Lavingia's book changed the way I think about my life and my business, and opened my mind to possibilities for a different--and better--model for successful entrepreneurship. A brilliant, fascinating read."--John Green, cofounder of Complexly and author of The Fault in Our Stars and The Anthropocene Reviewed"Sahil knows not. He knows what not to do, what not to follow, how not to waste, and how not to get caught up in the hype.

What's left is the yes - the stuff that really works, the things that actually matter. It's all in this book, and much of it only in this book. Pay attention."--Jason Fried, cofounder of Basecamp and coauthor of Rework "A must-read for any potential founder. Brilliant insights into starting something simply and sensibly. Best guide to the new world of starting from anywhere."--Derek Sivers, founder of CDBaby and author of Anything You Want "A timely, hard-won guide for entrepreneurs looking to build sustainable, profitable businesses with real-world impact. This is the path to a world in which people are able to do what they love for a living, with creativity, ownership, and freedom."--Li Jin, founder of Atelier Ventures "Few people can simplify a complex topic like Sahil. This book is as fun to read as it is informative.”--Morgan Housel, author of The Psychology of Money “In a world where things have become grossly overcomplicated, The Minimalist Entrepreneur teaches us how to strip away the unnecessary and do more with less. Sahil has a profound understanding of the power of community and how to build a business with intention, which makes this book a must read for any aspiring founder.”--Alexis Ohanian, Founder, Seven Seven Six and Former Executive Chair, Reddit

Dr. Seuss's Horton Hears A Boo!

Join Dr. Seuss's beloved character Horton the elephant and friends on a Halloween adventure as they try to overcome their fears and find the source of a spooky sound!

In the Jungle of Nool, near the Glowbug Lagoon,

In the hush of the night, 'neath the October moon,

He was counting the stars (there were more than a few),

When Horton the elephant heard a strange...

BOO!

Horton the elephant is as kind and lovable as ever in this fun picture book about facing your fears and helping those in need.

At first, Horton, Kangaroo, and the Wickersham Brothers are terrified of the sound. What could it be: A Blurpp in the bog? Atriple-eyed bat flying out of the fog?

Knowing that there's only one way to find out, Horton bravely leads the group toward the sound, and the animals are relieved to discover that their fears were unfounded. . . .

Written and illustrated in the iconic style of Dr. Seuss'sHorton Hears a Who!, this spooky read-aloud is perfect for reading at Halloween—and comes with 50 spooky stickers for decorating jack-o-lanterns!

The Good Enough Job

"Superb."—Oliver Burkeman

A challenge to the tyranny of work and a call to reclaim our lives from its clutches.

From the moment we ask children what they want to “be” when they grow up, we exalt the dream job as if it were life’s ultimate objective. Many entangle their identities with their jobs, with predictable damage to happiness, wellbeing, and even professional success.

Through provocative critique and deep reporting, Stolzoff punctures the myths that keep us chained to our jobs. By exposing the lies we--and our employers--tell about the value of our labor, The Good Enough Job makes the urgent case for reclaiming our lives in a world centered around work.

Extremely Hardcore -Inside Elon Musk's Twitter

"Zoë Schiffer has written the definitive book on perhaps the weirdest business story of our time. A fast-paced and riveting account of a hilarious and tragic mess." — Matt Levine, Bloomberg Opinion “Money Stuff” columnist

“the bird is freed” - Elon Musk (@elonmusk) October 27, 2022

When Elon Musk took over Twitter, commentators were rooting for the visionary behind Tesla and SpaceX to succeed. Here was a tough leader who could grab back power from Twitter’s entitled workforce, motivate them to get “extremely hardcore,” and supercharge Twitter’s profit and potential. And it was all out of the goodness of his own heart, rooted in his fervent belief in the necessity of making Twitter friendlier to free speech. "I didn’t do it to make more money,” Musk said. “I did it to try and help humanity, whom I love.” 

Peter Parker & Miles Morales - Spider-Men Double Trouble

Miles Morales is Peter Parker’s friend, super-hero namesake, crimefighting ally and…sidekick?! No way! Peter has dragged Miles to “Take Your Sidekick to Work Day,” and Miles is not amused ― they’re both Spider-Man! So when Peter makes a mistake that unleashes villainous shenanigans on New York City, it’s up to Miles to save the day ― and prove exactly which Spider-Man is the true sidekick! Writer Vita Ayala joins the fan-favorite team that brought you SPIDER-MAN & VENOM: DOUBLE TROUBLE and THOR & LOKI: DOUBLE TROUBLE for a brand-new adventure! Plus: Look back at another case of double trouble as the best of frenemies, Spider-Man and Venom, get inside each other’s heads…literally! Collecting PETER PARKER & MILES MORALES: SPIDER-MEN DOUBLE TROUBLE 1-4 and SPIDER-MAN & VENOM: DOUBLE TROUBLE 1.

Marvel-Verse: Spider-Woman

Collects Spider-Woman (1978) 1, 20; Marvel Team-Up (1972) 97; Avengers Assemble (2012) 18-19. To know her is to fear her - and to love her! Spider-Woman is one of the most captivating heroes in all the Marvel-Verse - and definitely one of the best dressed! Jessica Drew finalizes her iconic costume, pits her venom blasts against a criminal pair's deadly lasers and beguiles S.H.I.E.L.D. agent Jerry Hunt! And when Spider-Woman meets Spider-Man, she accuses him of imitating her! But has Peter Parker arrived in Los Angeles just as Jessica has turned to a life of crime? Then, monster madness unites Jess with the Hulk! And finally, prepare for a Spider-Woman's eye view of a cosmic event! As the Avengers head into space to confront the unstoppable Builder fleet, Jessica will show exactly why she is one of Earth's Mightiest Heroes!

Alice's Wonderland Bakery - A Hare-Raising Halloween

This spirited storybook relives the not-so-spooky Halloween adventures of Alice and her friends on Alice's Wonderland Bakery.

Fergie is excited to go to the Halloween celebration at Hearts Palace, but the timid rabbit admits to his friends that he sometimes gets a little overwhelmed during spooky parties. Alice and her friends help Fergie realize it takes bravery to admit you're scared.

All Marketers Are Liars

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.

Legendary business writer Seth Godin has three essential questions for every marketer:

“What’s your story?”

“Will the people who need to hear this story believe it?”

“Is it true?”

All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.

As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.

Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.

But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.

But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

The Inevitable

“A quintessential work of technological futurism.” – James Surowiecki, strategy + business, “Best Business Books 2017 – Innovation”

From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives

Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading—what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place—as this new world emerges.

Unscripted - The Epic Battle For A Media Empire And The Redstone Family Legacy

The instant New York Times bestseller • A New York Times Notable Book • Named a Best Book of the Year by The Economist • Nominated for the Financial Times and Schroders Business Book of the Year Award

"Addicted to Succession? Well, here's the real thing." - The Hollywood Reporter

“Jaw-dropping . . . an epic tale of toxic wealth and greed populated by connivers and manipulators.” —The New York Times Book Review, Editors’ Choice

The shocking inside story of the struggle for power and control at Paramount Global, the multibillion-dollar entertainment empire controlled by the Redstone family, and the dysfunction, misconduct, and deceit that threatened the future of the company, from the Pulitzer Prize–winning journalists who first broke the news

In 2016, the fate of Paramount Global’s entertainment empire hung precariously in the balance. Its founder and head, ninety-three-year-old Sumner M. Redstone, was facing a very public lawsuit brought by a former romantic companion, Manuela Herzer, which placed Sumner’s deteriorating health and questionable judgment under a harsh light.

As an all-powerful media mogul, Sumner had been a demanding boss, and an even more demanding father. When his daughter, Shari, took control of the business, she faced the hostility of boards who for years had heard Sumner disparage her. Les Moonves, the CEO of CBS, schemed with his allies on the board to strip Shari of power. But while he publicly battled Shari, news began to leak of Moonves’s involvement in multiple instances of sexual misconduct, and he began working behind the scenes to try to make the stories disappear.

Unscripted is an explosive and unvarnished look at the usually secret inner workings of two public companies, their boards of directors, and a wealthy, dysfunctional family in the throes of seismic changes. From the Pulitzer Prize– winning journalists James B. Stewart and Rachel Abrams, Unscripted lays bare the battle for power at any price—and the carnage that ensued.

Human Compatible: Artificial Intelligence And The Problem Of Control

A leading artificial intelligence researcher lays out a new approach to AI that will enable us to coexist successfully with increasingly intelligent machines

In the popular imagination, superhuman artificial intelligence is an approaching tidal wave that threatens not just jobs and human relationships, but civilization itself. Conflict between humans and machines is seen as inevitable and its outcome all too predictable.

In this groundbreaking book, distinguished AI researcher Stuart Russell argues that this scenario can be avoided, but only if we rethink AI from the ground up. Russell begins by exploring the idea of intelligence in humans and in machines. He describes the near-term benefits we can expect, from intelligent personal assistants to vastly accelerated scientific research, and outlines the AI breakthroughs that still have to happen before we reach superhuman AI. He also spells out the ways humans are already finding to misuse AI, from lethal autonomous weapons to viral sabotage.

If the predicted breakthroughs occur and superhuman AI emerges, we will have created entities far more powerful than ourselves. How can we ensure they never, ever, have power over us? Russell suggests that we can rebuild AI on a new foundation, according to which machines are designed to be inherently uncertain about the human preferences they are required to satisfy. Such machines would be humble, altruistic, and committed to pursue our objectives, not theirs. This new foundation would allow us to create machines that are provably deferential and provably beneficial.

How to Create a Mind

The bold futurist and bestselling author of The Singularity is Nearer explores the limitless potential of reverse-engineering the human brain

Ray Kurzweil is arguably today’s most influential—and often controversial—futurist. In How to Create a Mind, Kurzweil presents a provocative exploration of the most important project in human-machine civilization—reverse engineering the brain to understand precisely how it works and using that knowledge to create even more intelligent machines.

Kurzweil discusses how the brain functions, how the mind emerges from the brain, and the implications of vastly increasing the powers of our intelligence in addressing the world’s problems. He thoughtfully examines emotional and moral intelligence and the origins of consciousness and envisions the radical possibilities of our merging with the intelligent technology we are creating.

Certain to be one of the most widely discussed and debated science books of the year, How to Create a Mind is sure to take its place alongside Kurzweil’s previous classics which include Fantastic Voyage: Live Long Enough to Live Forever and The Age of Spiritual Machines.

Possible Minds - 25 Ways Of Looking At AI

Science world luminary John Brockman assembles twenty-five of the most important scientific minds, people who have been thinking about the field artificial intelligence for most of their careers, for an unparalleled round-table examination about mind, thinking, intelligence and what it means to be human.

“Artificial intelligence is today’s story–the story behind all other stories. It is the Second Coming and the Apocalypse at the same time: Good AI versus evil AI.” –John Brockman

More than sixty years ago, mathematician-philosopher Norbert Wiener published a book on the place of machines in society that ended with a warning: “we shall never receive the right answers to our questions unless we ask the right questions…. The hour is very late, and the choice of good and evil knocks at our door.”

In the wake of advances in unsupervised, self-improving machine learning, a small but influential community of thinkers is considering Wiener’s words again. In Possible Minds, John Brockman gathers their disparate visions of where AI might be taking us.

The fruit of the long history of Brockman’s profound engagement with the most important scientific minds who have been thinking about AI–from Alison Gopnik and David Deutsch to Frank Wilczek and Stephen Wolfram–Possible Minds is an ideal introduction to the landscape of crucial issues AI presents. The collision between opposing perspectives is salutary and exhilarating; some of these figures, such as computer scientist Stuart Russell, Skype co-founder Jaan Tallinn, and physicist Max Tegmark, are deeply concerned with the threat of AI, including the existential one, while others, notably robotics entrepreneur Rodney Brooks, philosopher Daniel Dennett, and bestselling author Steven Pinker, have a very different view. Serious, searching and authoritative, Possible Minds lays out the intellectual landscape of one of the most important topics of our time.

Becoming: The Sunday Times Number One Bestseller

THE NO. 1 BESTSELLER

BRITISH BOOK AWARDS, NON-FICTION BOOK OF THE YEAR

THE SUNDAY TIMES, MEMOIR OF THE YEAR

BOOKS OF THE YEAR: THE TIMES, OBSERVER, GUARDIAN, EVENING STANDARD

Now in paperback featuring a new introduction by Michelle Obama, a letter from the author to her younger self, and a book club guide with 20 discussion questions and a 5-question Q&A, the intimate, powerful, and inspiring memoir by the former First Lady of the United States

In her memoir, a work of deep reflection and mesmerizing storytelling, Michelle Obama invites readers into her world, chronicling the experiences that have shaped her -- from her childhood on the South Side of Chicago to her years as an executive balancing the demands of motherhood and work, to her time spent at the world's most famous address. With unerring honesty and lively wit, she describes her triumphs and her disappointments, both public and private, telling her full story as she has lived it -- in her own words and on her own terms.

Warm, wise, and revelatory, Becoming is the deeply personal reckoning of a woman of soul and substance who has steadily defied expectations -- and whose story inspires us to do the same.

Drawdown: The Most Comprehensive Plan Ever Proposed To Reverse Global Warming

One hundred practical measures for the most comprehensive plan to reduce greenhouse gases.

In Drawdown, renowned environmentalist Paul Hawken has assembled a team of over 200 scholars, scientists, policymakers, business leaders, and activists to illustrate the hundred most substantive solutions to combat climate change that together will not only slow down the growth of carbon emissions, but reverse them altogether. The book analyzes how and when humanity can reach climate drawdown, the point at which greenhouse gas concentrations in the atmosphere begin to decline on a year-to-year basis, by mapping and modeling how we can scale those hundred technologies over the next thirty years. Printed on recycled paper, Drawdown the book, will be one of three centerpieces to Project Drawdown, which will also feature an open-source database and an interactive digital platform that together describe how these solutions can be scaled globally across continents and across many different ways of life.

These are all no regrets approaches-actions that regardless of their climate value have intrinsic benefits to communities and economies. They improve lives, create jobs, restore the environment, enhance security, generate resilience, and advance human health. Together they will mobilise society into taking the climate change conversation from problem definition to problem solving, from fear and apathy to collaboration and regeneration.

Drawdown is the first book that describes the full gamut of substantive solutions to climate change.

Notes On A Nervous Planet

A follow-up to Matt Haig's internationally bestselling memoir, Reasons to Stay Alive, a broader look at how modern life feeds our anxiety, and how to live a better life.

The societies we live in are increasingly making our minds ill, making it feel as though the way we live is engineered to make us unhappy. When Matt Haig developed panic disorder, anxiety, and depression as an adult, it took him a long time to work out the ways the external world could impact his mental health in both positive and negative ways. Notes on a Nervous Planet collects his observations, taking a look at how the various social, commercial and technological "advancements" that have created the world we now live in can actually hinder our happiness. Haig examines everything from broader phenomena like inequality, social media, and the news; to things closer to our daily lives, like how we sleep, how we exercise, and even the distinction we draw between our minds and our bodies.

Let It Snow (Movie Tie-In)

Now a Netflix Original Film!

1 New York Times bestseller An ill-timed storm on Christmas Eve buries the residents of Gracetown under multiple feet of snow and causes quite a bit of chaos. One brave soul ventures out into the storm from her stranded train, setting off a chain of events that will change quite a few lives. Over the next three days one girl takes a risky shortcut with an adorable stranger, three friends set out to win a race to the Waffle House (and the hash brown spoils), and the fate of a teacup pig falls into the hands of a lovesick barista. A trio of today's bestselling authors--John Green, Maureen Johnson, and Lauren Myracle--brings all the magic of the holidays to life in three hilarious and charming interconnected tales of love, romance, and kisses that will steal your breath away. "A comedy as delicious as any whipped up by the Bard." --Washington Post Book World

The Penguin German Phrasebook (Phrase Book, Penguin)

This newly revised and updated German Phrase Book contains a wealth of useful words and phrases for travellers. The book includes basic grammar, a pronunciation guide and additional vocabulary, and is clearly presented in the perfect pocket size, with a clean and simple look.

The Picture Of Dorian Gray (Penguin English Library)

The Penguin English Library Edition of The Picture of Dorian Gray by Oscar Wilde

'I am jealous of everything whose beauty does not die. I am jealous of the portrait you have painted of me ... Why did you paint it? It will mock me some day - mock me horribly!'

A story of evil, debauchery and scandal, Oscar Wilde's only novel tells of Dorian Gray, a beautiful yet corrupt man. When he wishes that a perfect portrait of himself would bear the signs of ageing in his place, the picture becomes his hideous secret, as it follows Dorian's own downward spiral into cruelty and depravity. The Picture of Dorian Gray is a masterpiece of the evil in men's hearts, and is as controversial and alluring as Wilde himself.

The Penguin English Library - 100 editions of the best fiction in English, from the eighteenth century and the very first novels to the beginning of the First World War.

My Morning Routine: How Successful People Start Every Day Inspired

ONE OF AMAZON'S BEST BUSINESS BOOKS OF 2018 SO FAR

'This small book carries the irresistible implicit promise that if you follow the morning routines of famous, important and successful people, you will become famous, important and successful yourself.' Financial Times

How are you spending your most valuable hours? The first few choices you make each morning can unlock greater productivity, creativity, and calm - or bring out your worst self.

Marie Kondo performs a quick tidying ritual to quiet her mind before leaving the house. The president of Pixar and Walt Disney Animation Studios, Ed Catmull, mixes three shots of espresso with three scoops of cocoa powder and two sweeteners. Retired U.S.Army Four-Star General Stanley McChrystal works out at 4:00 AM every day for at least an hour.

Part instruction manual, part someone else's diary, My Morning Routine interviews sixty-four of today's most successful people - including Biz Stone, the co-founder of Twitter; Arianna Huffington, founder of The Huffington Post; and Michael Acton Smith, the CEO of Calm - and offers timeless advice on creating a routine of your own.

Some routines are all about early-morning exercise and spartan living; others are more leisurely and self-indulgent. Whether you want to boost your productivity, implement a workout or meditation routine, or learn to roll with the punches in the morning, this book has you covered.

Once you land on the right routine, you'll look forward to waking up.

-----

From inside the book:

'A big part of my morning routine is about what I don't do: when I wake up, I don't start the day by looking at my phone' - ARIANNA HUFFINGTON, founder of the Huffington Post and Thrive Global

'I travel a lot for work, so my days are always different. Having a morning routine really means fitting things in around everything else' - CAMERON RUSSELL, fashion model and cultural activist I

'if I don't get a chance to play with my son in the morning I feel like I missed something that I'll never get back' - BIZ STONE, cofounder of Twitter

'Find certain things you know you should do, don't like to do, or make excuses to avoid, and then do them every day' - STANLEY McCHRYSTAL, retired U.S. Army four-star general

------

BENJAMIN SPALL AND MICHAEL XANDER are the founders of mymorningroutine.com. Spall has written for outlets including The Huffington Post, 99U, and The Next Web. Xander is a product designer and engineer.

Love For Imperfect Things

From the author of the phenomenal multi-million copy bestseller The Things You Can See Only When You Slow Down

"Hearing the words 'be good to yourself first, then to others' was like being struck by lightning."

Many of us respond to the pressures of life by turning inwards and ignoring problems, sometimes resulting in anxiety or depression. Others react by working harder at work, at school or at home, hoping that this will make ourselves and the people we love happier.

But what if being yourself is enough? Just as we are advised on airplanes to take our own oxygen first before helping others, we must first be at peace with ourselves before we can be at peace with the world around us.

In this beautiful follow-up to his international bestseller The Things You Can See Only When You Slow Down, Buddhist monk Haemin Sunim turns his trademark wisdom and kindness to self-care, arguing that only by accepting yourself - and the flaws which make you who you are - can you have compassionate and fulfilling relationships with your partner, family and friends.

"Even products labelled 'limited edition' are made on a production line with hundreds that are exactly the same. But there is only one you in the world."

"Haemin writes beautifully and simply... these vital life lessons resonate deeply and easily"

"The world could surely use a little more love, a little more compassion, and a little more wisdom. In Love for Imperfect Things, Haemin Sunim shows us how to cultivate all three, and to find beauty in the most imperfect of things-including your very own self"

"Heartwarming, calming and simple. But also filled with wisdom and powerful truths that will teach us to love ourselves first in order to transform our relationships with our loved ones"

"A wonderful book to accompany The Things You Can See... page by page, he shows you how to reclaim your freedom and your life"

"A real treasure. It teaches us that compassion is at the heart of healing . . . starting with ourselves. I highly recommend this book"

"You can be the most amazing human being in the world and everyone sees rays of light, love, and genius when they look at you, but if you yourself don't know it, all of that external admiration doesn't matter one bit. Haemin Sunim teaches you ways to love yourself first, instead of loving the idea of other people loving you. It makes a world of difference"

The Visual MBA: A Quick Guide To Everything You’ll Learn In Two Years Of Business School

Learn an entire MBA course without spending thousands and waving goodbye to two years of your life

If you want to succeed in business then an MBA programme is the best way to build expertise, knowledge and experience. But an MBA programme at any top school is an enormous investment in time, effort and money. In The Visual MBA, Jason Barron offers a radical solution, explaining all key business school concepts through illustrations.

When Barron started his MBA course, he decided to draw all his notes so that other people could benefit from them. And it's a good thing he did, because research shows that more than 65% of us are visual learners and that our brains process illustrations 60,000 times faster than text.

From Marketing, Ethics and Accounting to Organisational Behaviour, Finance, Operations and Strategy, The Visual MBA distils the most important principles of an MBA into an accessible, informative and easily-digestible guide.

Jason Barron is a product manager and illustrator who helps people realise their creative ideas through visual learning. He spent 516 hours in class and countless hours studying at home completing his MBA. Along the way, rather than taking notes that he would never read again, Jason created sketchnotes for each class and has turned them into an interesting and engaging resource so that you don't have to sit through another class again!