Nhà Xuất Bản Little, Brown & Company

The Social Organism: A Radical Understanding Of Social Media To Transform Your Business And Life

The cofounder of three multi-million-dollar start-ups, Oliver Luckett is frequently asked to speak on social media's impact. But how, he used to wonder, could he best describe the interactions of millions of users, a complicated system of human connections? One day, while hiking through Joshua Tree National Park, Luckett had a flashback to his days as a microbiology lab rat -- and an epiphany: social media is an organism, a living, breathing, evolving creature. Luckett and Casey deliver a revolutionary theory of social networks, showing -- to an astonishing degree -- how they mimic biological life. By examining microbiological functions, we can master social media in both business and in life

Ctrl Alt Delete : Reboot Your Business. Reboot Your Life. Your Future Depends on It

The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothing changes this reality: we are in a moment of business purgatory.

So, what are you going to do about it?

Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.

You, Inc: The Art Of Selling Yourself

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.

Based on his Businessweek bestseller Today Matters, John Maxwell offers his roadmap for success by helping you seize the present. The way you prioritize and spend your time each day impacts your ability to reach your goals. Whether you are a new leader or looking to expand on your success, this book will help you focus by exploring how to maximize the potential of the most important day of your life - today.Offering inspiring quotes and lessons, thought-provoking questions, and space for reflective notes, over the course of three short months this book will help learn to master the moment and set you on the path toward fulfilling your aspirations.

Hate List

Five months ago, Valerie Leftman's boyfriend, Nick, opened fire on their school cafeteria. Shot trying to stop him, Valerie inadvertently saved the life of a classmate, but was implicated in the shootings because of the list she helped create. A list of people and things she and Nick hated. The list he used to pick his targets.

Now, after a summer of seclusion, Val is forced to confront her guilt as she returns to school to complete her senior year. Haunted by the memory of the boyfriend she still loves and navigating rocky relationships with her family, former friends, and the girl whose life she saved, Val must come to grips with the tragedy that took place and her role in it, in order to make amends and move on with her life. Jennifer Brown's critically acclaimed novel now includes the bonus novella Say Something, another arresting Hate List story.

Brimming with mystery and treasure, this action-packed tale sends a boy in need of luck and girl in need of a friend on an adventure that will change their lives forever.

Meet George, the third Lord of Devonshire and the unluckiest boy in London. Why is George so unlucky? First, he's an orphan. Second, unless he sells everything, he's about to lose his house. So when his family's last heirloom, a priceless map to the Star of Victory (a unique gem said to bring its owner success in any battle) is stolen by a nefarious group of criminals, George knows that there is no one less lucky--or more alone--than he is.

That is until Ada Byron, the future Countess of Lovelace, bursts into his life. She promises to help George recover his family legacy, and is determined to find her own father along the way--all in a flying machine she built herself. Joined by a mischievous orangutan and the long-lost son of an infamous pirate, Ada and George take off on a cross-continent journey through the skies that will change their lives, and perhaps the world, forever.

In the tradition of his beloved first novel, "The Notebook," 1 "New York Times" bestselling author Nicholas Sparks returns with the remarkable story of two couples whose lives intersect in profound and surprising ways. Ira Levinson is in trouble. Ninety-one years old and stranded and injured after a car crash, he struggles to retain consciousness until a blurry image materializes beside him: his beloved wife Ruth, who passed away nine years ago. Urging him to hang on, she forces him to remain alert by recounting the stories of their lifetime together - how they met, the precious paintings they collected together, the dark days of WWII and its effect on them and their families. Ira knows that Ruth can't possibly be in the car with him, but he clings to her words and his memories, reliving the sorrows and everyday joys that defined their marriage. A few miles away, at a local bull-riding event, a Wake Forest College senior's life is about to change. Recovering from a recent break-up, Sophia Danko meets a young cowboy named Luke, who bears little resemblance to the privileged frat boys she has encountered at school. Through Luke, Sophia is introduced to a world in which the stakes of survival and success, ruin and reward -- even life and death - loom large in everyday life. As she and Luke fall in love, Sophia finds herself imagining a future far removed from her plans -- a future that Luke has the power to rewrite . . . if the secret he's keeping doesn't destroy it first. Ira and Ruth. Sophia and Luke. Two couples who have little in common, and who are separated by years and experience. Yet their lives will converge with unexpected poignancy, reminding us all that even the most difficult decisions can yield extraordinary journeys: beyond despair, beyond death, to the farthest reaches of the human heart.

Things A Little Bird Told Me: Creative Secrets From The Co-Founder Of Twitter

Biz Stone, the co-founder of Twitter, discusses the power of creativity and how to harness it, through stories from his remarkable life and career.

Things a Little Bird Told Me

From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter-the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today. In Biz's world:

Opportunity can be manufactured

In this book, Biz also addresses failure, the value of vulnerability, ambition, and corporate culture. Whether seeking behind-the-scenes stories, advice, or wisdom and principles from one of the most successful businessmen of the new century, Things a Little Bird Told Me will satisfy every reader.

Language:Chinese.Paperback. Pub Date: 2014-10-9 Pages: 320 Publisher: Hachette International Reading website Goodreads named 2013 Best biographical works .I come from a country that was created at midnight When I almost died it was just after midday. .When the Taliban took control of the Swat Valley in Pakistan. one girl spoke out. Malala Yousafzai refused to be silenced and fought for her right to an education.On Tuesday. October 9. 2012. when she was fifteen. she almost paid the ultimate price. She was shot in the head at point-blank range while riding the bus home from school. and few expected her to survive.Instead. Malalas miraculous recovery has taken her on an extraordinary journey from a remote valley in northern Pakistan to the halls of the United Nations in New York. At sixteen. she became a global symbol of peaceful protest and the youngest nominee ever for the No...

Trillion Dollar Triage: How Jay Powell And The Fed Battled A President And A Pandemic - And Prevented Economic Disaster

The inside story, told with “insight, perspective, and stellar reporting,” of how an unassuming civil servant created trillions of dollars from thin air, combatted a public health crisis, and saved the American economy from a second Great Depression (Alan S. Blinder, former Vice Chair of the Federal Reserve).

By February 2020, the U.S. economic expansion had become the longest on record. Unemployment was plumbing half-century lows. Stock markets soared to new highs. One month later, the public health battle against a deadly virus had pushed the economy into the equivalent of a medically induced coma. America’s workplaces—offices, shops, malls, and factories—shuttered. Many of the nation’s largest employers and tens of thousands of small businesses faced ruin. Over 22 million American jobs were lost. The extreme uncertainty led to some of the largest daily drops ever in the stock market.

Nick Timiraos, the Wall Street Journal’s chief economics correspondent, draws on extensive interviews to detail the tense meetings, late night phone calls, and crucial video conferences behind the largest, swiftest U.S. economic policy response since World War II. Trillion Dollar Triage goes inside the Federal Reserve, one of the country’s most important and least understood institutions, to chronicle how its plainspoken chairman, Jay Powell, unleashed an unprecedented monetary barrage to keep the economy on life support. With the bleeding stemmed, the Fed faced a new challenge: How to nurture a recovery without unleashing an inflation-fueling, bubble-blowing money bomb?

Trillion Dollar Triage is the definitive, gripping history of a creative and unprecedented battle to shield the American economy from the twin threats of a public health disaster and economic crisis. Economic theory and policy will never be the same.

Inside Apple: How America's Most Admired - And Secretive - Company Really Works

Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

All the Way: Football, Fame, and Redemption (Special exclusive edition)

In the wake of the 50th anniversary of his legendary Super Bowl "Guarantee," the NFL icon who first brought show business to sports shares his life lessons on fame, fatherhood, and football.

Three days before the 1969 Super Bowl, Joe Namath promised the nation that he would lead the New York Jets to an 18-point underdog victory against the seemingly invincible Baltimore Colts. When the final whistle blew, that promise had been kept.

Namath was instantly heralded as a gridiron god, while his rugged good looks, progressive views on race, and boyish charm quickly transformed him - in an era of raucous rebellion, shifting social norms, and political upheaval - into both a bona fide celebrity and a symbol of the commercialization of pro sports. By 26, with a championship title under his belt, he was quite simply the most famous athlete alive.

Although his legacy has long been cemented in the history books, beneath the eccentric yet charismatic personality was a player plagued by injury and addiction, both sex and substance. When failing knees permanently derailed his career, he turned to Hollywood and endorsements, not to mention a tumultuous marriage and fleeting bouts of sobriety, to try and find purpose. Now 74, Namath is ready to open up, brilliantly using the four quarters of Super Bowl III as the narrative backbone to a life that was anything but charmed.

As much about football and fame as about addiction, fatherhood, and coming to terms with our own mortality, All the Way finally reveals the man behind the icon.

The Queen: The Forgotten Life Behind an American Myth

Critically acclaimed, "reads like a detective story," (Washington Post) "one of the most outlandish true crime capers of the season," (Daily Beast) and the basis for the podcast The Queen, Slate editor Josh Levin's "wild, only-in-America story" (Attica Locke, author of the Edgar Award winning Bluebird, Bluebird) of Linda Taylor, the original "welfare queen" On the South Side of Chicago in 1974, Linda Taylor reported a phony burglary, concocting a lie about stolen furs and jewelry.

The detective who checked it out soon discovered she was a welfare cheat who drove a Cadillac to collect ill-gotten government checks. And that was just the beginning: Taylor, it turned out, was also a kidnapper, and possibly a murderer. A desperately ill teacher, a combat-traumatized Marine, an elderly woman hungry for companionship- after Taylor came into their lives, all three ended up dead under suspicious circumstances. But nobody- not the journalists who touted her story, not the police, and not presidential candidate Ronald Reagan- seemed to care about anything but her welfare thievery.

Young Money

Becoming a young Wall Street banker is like pledging the world's most lucrative and soul-crushing fraternity.

Every year, thousands of eager college graduates are hired by the world's financial giants, where they're taught the secrets of making obscene amounts of money-- as well as how to dress, talk, date, drink, and schmooze like real financiers.

Young Money is the inside story of this well-guarded world. Kevin Roose, New York magazine business writer and author of the critically acclaimed The Unlikely Disciple, spent more than three years shadowing eight entry-level workers at Goldman Sachs, Bank of America Merrill Lynch, and other leading investment firms. Roose chronicled their triumphs and disappointments, their million-dollar trades and runaway Excel spreadsheets, and got an unprecedented (and unauthorized) glimpse of the financial world's initiation process.

Roose's young bankers are exposed to the exhausting workloads, huge bonuses, and recreational drugs that have always characterized Wall Street life. But they experience something new, too: an industry forever changed by the massive financial collapse of 2008. And as they get their Wall Street educations, they face hard questions about morality, prestige, and the value of their work.

Young Money is more than an expose of excess; it's the story of how the financial crisis changed a generation-and remade Wall Street from the bottom up.

How Would You Move Mount Fuji?

Microsoft's interview process is a notoriously gruelling sequence of brain-busting questions that separate the most creative thinkers from the merely brilliant. So effective is their technique that other leading corporations - from the high-tech industry to consulting and financial services - are modelling their own hiring practices on Bill Gates' unique approach. HOW WOULD YOU MOVE MOUNT FUJI? reveals for the first time more than 35 of Microsoft's puzzles and riddles, such as: * Why does a mirror reverse right and left but not up and down? * If you could eliminate one U.S. state, which would it be? * How many piano tuners are there in the world? And for the first time, this book supplies answers and approaches using creative analytical thinking that works. Anyone in business, and everyone who wants to be, will find this book a valuable new approach to hiring, identifying talent in an organization, and getting the job of a lifetime.